Building a brand is crucial for the growth and sustainability of a company. But what’s more important, the brand of the company or the brand of the people in leadership positions? In the latest edition of Inc. Leadership Forum Expert Insights, “Brand Visibility Versus Leader Visibility: 22 Perspectives,” BL Companies CEO Carolyn Stanworth explains what’s most important for BL, and why. Here is Carolyn’s contribution to the latest edition of Expert Insights:
Brand visibility matters most at BL because our brand is built on employee ownership and the power of “we,” not “I.” The company brand grows because employees own it. Our concept is clear: You are the BL brand. Individual leaders matter because they are not distinct from the brand; their visibility is one of the primary ways the company brand comes to life.
Read what others had to say on the topic here.